Welcome To Serfas’ New Website

Serfas building

Welcome To Serfas’ New Website

Welcome To Our New Blog!

A place where you can find the latest news at Serfas, including: new product releases, team activities, events, and much more. Whether you’re part of our staff, one of our exceptional retailers, a current customer, or someone looking to join the cycling world, we invite you to be part of the extended Serfas family.

To get you up to speed on where Serfas is heading, let’s first take a look back at where we came from. Serfas was founded in 1993 by Ray and Domino Kuipers, with one goal in mind: provide exceptional customer service along with innovative cycling products. Originally started out of Ray and Domino’s living room, Serfas launched its first bike seat, the Tailbones. After quick growth the company moved into its Rancho Santa Margarita, CA offices, where it remained for 12 years, amassing products and technology. In 2014, Serfas needed even more space, and relocated to Phoenix, AZ. Armed with more room, and a larger staff, Serfas continues to revolutionize the cycling industry while maintaining its roots of a strong dealer base and a commitment to their customers.

We look forward to sharing in your cycling endeavors and appreciate your support of our products. Please feel free to reach out to us anytime, as we always love hearing from you!

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